Phoenix police: Driver was using laptop in fatal crash by Matt Loper A conference worthy of the College of Pataphysics. With its sweeping pedal to confuse followers, his crow citizen paper recycling machine and Barbie dolls, he surfs. " I thought sinc The Finally, the only way to do is certainly to be as objective as possible in the minutes of reading that you can do a work, whatever the author. This is what I will try to do here with the book "The new funky business book opportunities" Emmanuel Fraysse editions Kawa relayed book with much more information by the website "The Social Web (which is, to I think a tautology because, in essence, the web is social, and Emmanuel will not contradict me on this point, I think). So I know Emmanuel for many years, from when he moved right in "funky business "in France Spray, before following many pathways (Polynesian sometimes, private joke) that led to today's social networks and their integration into a corporate strategy, about the book in question. Let's bluntly: I devoured it (the book, not the author ..) this summer, on the edge of the pool and I loved it (the book also, we understand ..): it contains many lines of thought, often very practical, on how best to integrate Facebook, Twitter and others to its strategy of creating visibility and targeted traffic on the web. Indispensable! This is an essential guide for any company aims to enter this market can be a bit of arcane "social web". Combining theory and practice, Emmanuel gives us many examples of successful strategies (or failed) and takes us by the hand to take your own experience in the field. For my part, I've learned a lot .. – If the author has done his job, can not be said of the editor, who returns to the particular phase of editing the manuscript provided in a first time. It seems obvious that this rereading has not been made and that the book was published "as written" by the author. This is unfortunate because there are a few rehearsals and cumbersome sentences, fairly standard in a manuscript in "V1", which would have been avoided if a true professional proofreading was done. This does not spoil the quality of the background information available, but on form, we feel a loss of fast reading of different chapters .. That said, the book is very interesting and you should not be disappointed if you make the purchase. Happy reading!. The social web is actually a tautology (see page 27). As we have a some saw the beginnings of the web, we can not be fooled by the Despite what appears to the name, not a defense of capitalism is atrocious, but rather a review of what we understand capitalism and how to run a business in this area. The authors are considered the best European management experts, and what they show in this fantastic book is how to address the new market collapsing all the advice traditionally considered to be accurate in the business world. Bet on innovation and re-innovate, to create different and changing internal structures conformable in organizations, by betting on what one calls (if everyone thinks that an idea is great, is that someone has already made somewhere .) I'll take a few quotations as Funky Business is the name of the debut book by Jonas Ridderstrale and Kjell Nordström, professors at the Stockholm School of Economics. Published in 2000 (and, therefore, before the seizure of 11-S and all its derivatives – although his approach has not been resentful of these facts) offers a world view and business fresh and challenging. His main thesis is that society is changing. What they call "funk forces" (globalization, technology, change in the institutions, the new values, knowledge as a key competitive factor …) are leading to a different world ("the village funk"), plus complex and unstable, in which there are new rules of game that will show us, individuals ("You Funky") and businesses ("Funky SA"), a paradigm shift and the need to adopt new attitudes if we not only succeed, but simply fit. The book's style is very dynamic. Seamless spun data, news, anecdotes … we show evidence of what they are told. They speak in a manner far removed from academia. However, this does not detract one iota of crecibilidad, since the book has a clear structure and is properly documented on the contrary, his speech sounds close, making it reaches the reader more easily. Someone might think, to read, we talk about science fiction. That, looking around, the world is changing so radically as they express it. In my opinion, however, the authors highlight features of the current reality and illuminate, above all, a future trend as I am me as incontestable. Especially since talk of dynamic, not a static situation. Throughout the book, we can guess what the world in 10 or 15 years, and really does not sound so weird …. Another thing is that their proposals give a sense of vertigo. The world that we face is harder to comprehend and to control than 20 years ago, and we can have a tendency to not want to see it. But as they say, do not want to make value judgments, "what is". And with these cards is to play we will play. Funky Business is the name of the debut book by Jonas Ridderstrale and Kjell Nordström, professors at the Stockholm School of Economics. Published in 2000 (and, therefore, before the seizure of 11-S and all its derivatives – although his approach has not been resentful of these facts) offers a world view and business fresh and challenging. Please enter the code shown in the picture. If next time you want to avoid this control, login above or, if you have not registered, register. I read a couple of years and I really liked. Now this is the kind of book that wins not the typical manual copied and pasted from one another. It is well written, entertaining and suggests. I think you can not ask more of a book, particularly in this area where so much alleged guru selling tricks to charm snakes. His next book, Karaoke Capitalism is also published in Spain by the same publisher. Gave me a feeling more pessimistic than the last, but not so much a thing of the authors and actual trends identified and described. The style is not surprising since, is still as fresh and sharp.